Label Concepts Blog

  • Getting more out of your fleet – vehicle branding¬†

    June 26, 2014

    Over 20 years of branding Telstra's fleet

    Are you making best use of one of your most available communications medium – your fleet? What other form of marketing allows you to pay a ‘one off fee’, to then have your message travel across the State, ¬†24 hours a day, 7 days a week, year after year? We believe vehicle branding is one […]

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  • The importance of maintaining a brand image: The potential role of company vehicles.

    June 18, 2014

    Author: Ron King, Associate Dean of the Washington University School of Business Source: Enterprise Fleet Management   This white paper will help you better understand that branding is a broad-based endeavor employed to enhance business value. Brand identity is communicated by word of mouth, through employees and customers, and via print materials and websites. In […]

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  • Welcome to the discussion hub for vehicle branding.

    June 16, 2014

    The branding of vehicles is now recognised as a cost effective communication tool, which has increased in both volume and importance for many companies. Our role is to use this blog as a conduit for ideas and articles on the branding of fleets, whether it be in Australia or across the globe. The posts you’ll […]

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